Kyle Cooke’s company, Loverboy, could be a stand-alone character on Summer House. He and his wife, Amanda Batula, fight about their involvement. Carl Radke seemingly can’t walk away from the company, professionally speaking, and his ex-fiance was none-to-pleased about his decision to return.
Then there are the endless Loverboy visuals. Kyle likes to wear his company merch. And those colorful cans are present at every Summer House party. So it does beg the question, what Bravo as a network has to say about it all?
Kyle “never pushed” Loverboy on his castmates
Kyle spoke about Bravo’s opinion on the visibility of Loverboy on Summer House during an appearance on the Trading Secrets podcast.
“Yeah, do I hope that they wouldn’t bring my competitor’s products into the house? Sure,” the reality TV star admitted.
The network has no involvement or manipulation of Loverboy on Summer House, according to Kyle, who founded the company in 2018.
“No, they’re not in cahoots,” he said. “Technically speaking, they’ll get a piece of my takeaway. If there is some type of acquisition, and I’m still on air.”
Rather, Bravo doesn’t want to appear to be involved in any way. It’s a tactic to avoid icing out other brands and companies.
“If anything, they tell me to tamper it down,” Kyle explained. “They’re like, ‘Kyle, please take off the Loverboy shirt.’ I’m like, ‘What do you mean? That’s what I do. I wear my merch. My wife designed it.’ [They’ll ask,] ‘Hey, can you put those drinks in cups?’ If anything, they don’t want it to look like an infomercial because they don’t want people thinking we are in cahoots. So it’s quite frankly the opposite.”
He added that Bravo “would never be in cahoots with one big brand” because then it “rules out the opportunity for others to advertise.”
“That’s why you’ll never see one particular mass-produced alcohol all over one show, because alcohol is arguably one of the biggest buyers of ads on Bravo,” Kyle continued.
So the product placement is truly an organic one, with Summer House cast members choosing to grab the drink on a summer weekend in the Hamptons.
“I always want my friends drinking it because they want to reach for a Loverboy,” the veteran Braovlebrity concluded. “There have been plenty of times this season where I wasn’t even in the house, people arrive, they grab a Loverboy.”
Catch Summer House Thursdays at 9/8c on Bravo.
TELL US – WHAT DO YOU THINK OF KYLE’S COMMENTS ABOUT LOVERBOY? ARE YOU SURPRISED WITH BRAVO’S ATTITUDE ON THE MATTER? ARE YOU SURPRISED THAT SUMMER HOUSE CAST MEMBERS CHOOSE TO DRINK LOVERBOY?
