You never know when inspiration will strike. It could be in the bathroom, on a plane, or in a coffee shop. It can literally happen anywhere. For Craig Conover, his latest inspiration hit him while he was on the way to a Taylor Swift concert. Now, he’s going all-in on his new business venture.
The Southern Charm star has put his money into an alcohol company called Spritz Society. They make a variety of wine spritzers, and now that he’s a part of their team, they let him create a new Lemon Iced Tea flavor. All of this started thanks to a boozy bus ride to The Eras Tour.
Craig Conover’s new business: Blame it on The Eras Tour
Craig spoke to Bravo’s The Daily Dish about his investment in Spritz Society. He explained how their partnership started when he and Paige DeSorbo went to see Taylor.
“I was first introduced to Spritz Society last summer on my way to a Taylor Swift concert. They were on the bus and I was drinking them and loved them because they were wine-based,” Craig recalled.
He continued, “My friends, Ben Soffer and Claudia Oshry, ended up being at the show and I quickly found out that they were the founders. The more I learned, the more excited I got about the brand, so it led to a natural progression of me being involved.”
Initially, Craig said he never envisioned himself in the alcohol space. So, he didn’t set out to become a Loverboy competitor. It’s just purely a coincidence.
“I became an investor in April and have been working with them to develop my flavor, Lemon Iced Tea, since,” Craig explained.
According to Craig, the inspiration behind his Lemon Iced Tea flavor stemmed from his “South Carolina roots.” He wanted something that felt “authentic” and now, he’s looking to integrate the brand into the rest of his projects. For example, he teased that Spritz Society would be serving up drinks at some upcoming events for Sewing Down South. Seriously, who would have guessed that Craigy would be the branding genius of the Southern Charm bunch?
“I’m always looking for opportunities to evolve my brand and I’ve found the best way to do that is to be a part of projects that feel like an extension of myself,” Craig explained. “That way I’m passionate about what I’m creating and it’s something that will automatically resonate with my fans.”
TELL US – ARE YOU SURPRISED THAT CRAIG HAS VENTURED INTO THE ALCOHOL SPACE? HAVE YOU TRIED HIS LEMON ICED TEA FLAVOR?
