Selena Gomez proved Rare Beauty campaigns are as fun as they look in a major recap post from the new Soft Pinch Liquid Contour launch. Sharing behind-the-scenes and unfiltered glimpses from one of her brand’s latest campaigns, Gomez announced the product release, creating a fair amount of buzz around it. These photos and clips exhibited their fun-loving photo shoots and trial runs of the contour that has already established quite the fanbase.
Selena Gomez on Rare Beauty campaign: ‘I had the opportunity to work with some special people’
Showing gratitude for the incredible company, Selena Gomez showed love to those who helped her with another successful Rare Beauty campaign. “I had the opportunity to work with some special people,” she wrote on Instagram while offering a closer look at what happened behind the camera. The carousel looked back at Gomez’s makeup brand’s latest launch and her work with rising social media stars as well as their glam-up process.
The Instagram post for Rare Beauty’s Soft Pinch Liquid Contour showed the founder playfully posing in some stills. The first slide showed her flaunting the product in one hand with a makeup brush in the other as she pouted adorably for the camera. Then, the next portrait demonstrated her remarkable work collaborating with on-the-rise digital creators and a short BTS clip showed her posing with them.
More stills showed Selena Gomez trying on the new Rare Beauty Soft Pinch Liquid Contour, exhibiting how to get the perfect lift. According to the brand’s official website, this new product is “weightless,” “easy-to-blend,” and “defines and enhances” one’s features for a natural lift. It comes in Gentle, Mellow, Solace, Serene, Tranquil, Peaceful, and Sublime shades.
The actor’s recap post was also proof of the product’s straightforward attributes. “Contour, but make it easy,” she mentioned in the caption while announcing that it is now available to shop at Sephora, Sephora Kohls, Space NK, and the Rare Beauty website.
