Millie Bobby Brown‘s recent photos from the streets of NYC‘s SoHo neighborhood show her surprising pedestrians with a special Florence by Mills giveaway. The beauty entrepreneur took to the fashion hotspot and personally handed out her latest product, the Soft Girl Sheer Vanilla Hair & Body Mist. While delighting fans with her warm demeanor, she employed a hands-on approach to promoting the product, demonstrating that she is a smart businesswoman besides being a distinguished actor.
Millie Bobby Brown interacts with pedestrians in SoHo
Millie Bobby Brown gave out her Florence by Mills products and engaged with passersby in Manhattan’s SoHo neighborhood.
— backgridus (@BackgridUS) March 19, 2025
Millie was all smiles while promoting her new “Soft Girl Sheer Vanilla Hair & Body Mist” to pedestrians in the area.
Later, Millie was seen walking her dog,… pic.twitter.com/OJMxguIvB5
Backgrid shared photos of Millie Bobby Brown’s street-level marketing to promote the latest product from Florence by Mills in Manhattan. Giving out the brand’s Soft Girl Sheer Vanilla Hair & Body Mist, the actor dedicated herself to authentic engagement with her fans. Brown thus set herself apart from celebrity founders who opt for a more hands-off approach to promoting their brand.
The “Stranger Things” actor’s chic street-style outfit was a testament to her iconic status in the SoHo neighborhood. She donned a cozy off-the-shoulder sweater, matching it with light-wash jeans and a sleek black belt. Pairing the ensemble with simple white sneakers, Brown presented the art of being effortlessly cool in a subtle way. Moreover, her appearance maintained an approachable, daily look — a perfect fit for the occasion.
Besides her laid-off ensemble, the star accessorized with oversized hoop earrings and black sunglasses. Amplifying her knack for comfort styling, she carried a minimalistic tote bag. As such, Brown fit into the SoHo air, appealing to both high fashion enthusiasts and casual shoppers alike. Simultaneously, she established Florence by Mills within the contemporary beauty culture, making SoHo the ideal location for her impromptu giveaway.
The recent photos saw her talking to a cheerful bystander. This gesture only went on to show her ability to effortlessly connect with her audience. After her promotional venture, the “Enola Holmes” star enjoyed a casual stroll with her dog, Winnie. From using the streets of NYC to promote Florence by Mills to making casual memories with fans, Millie Bobby Brown has set herself up as an experiential businesswoman who knows how to drive social media buzz.
