Hailey Bieber is reportedly looking to sell her brand, Rhode Beauty. According to a Reuters report, the model is navigating a sale of the business, reportedly valued at more than $1 billion. The founder launched Rhode in 2022, and over time, the brand has grown to include several innovative products and has reached crucial milestones.
Bieber’s attempt to make money out of the popularity of her consumer-driven brand is not new in the industry, given that many other celebrities have followed the pattern. Rhode, with its millions of followers, has successfully carved a place for itself in the competitive cosmetic ecosystem.
Hailey Bieber has reportedly hired investment bankers to help her with the sale, ‘sources’ say
Hailey Bieber is reportedly exploring the potential of selling her makeup brand, Rhode Beauty. According to Reuters’ report, the sale could be worth over a whopping $1 billion. Sources told the outlet that the model hired investment bankers from reputed companies like JPMorgan Chase and Moelis to help her with the sale by finding a worthy buyer.
Hailey Bieber launched Rhode Beauty in 2022, naming the cosmetic brand after her middle name. Over the years, Rhode went on to become one the most influential skincare and makeup brands in the industry. Sources told Reuters that it generates an annual revenue of nearly $200 million, which doesn’t come as a big surprise, given the beauty line’s growing popularity among the youth.
Rhode Beauty’s rise to prominence is not just Hailey Bieber’s fan following but also the brand’s influencer marketing and strategic brand building. Furthermore, the model ensures her involvement in product development. This builds transparency between the brand and its founder, thus resonating with the audience. Bieber also shares details about newly launched products with makeup tutorials on YouTube or TikTok, adding to the engagement.
Rhode Beauty also opened up a plethora of beauty trends, including the “strawberry girl makeup” and “glazed doughnut” trend that took over TikTok. Some of the brand’s popular products include Barrier Restore Cream, Peptide Lip Treatment, Pocket Blush, and Glazing Milk, among others.
