Get ready for more Bozoma Saint John! The former marketing executive just wrapped up her rookie season of The Real Housewives of Beverly Hills. Now, she’s teaming up with Jimmy Fallon for a brand-new competition reality series. You’ve heard about that impressive resumé of hers, and in this new show, she’ll be putting it to work.
Jimmy Fallon has recruited Bozoma Saint John for his competition show On Brand
Jimmy’s new show is called On Brand. NBC just gave it the green light, and the synopsis makes to sound like a massive advertisement disguised as a reality show. Either way, it sounds fun to have on in the background while you’re doing something else.
According to a press release, the unscripted competition series follows what happens when Jimmy starts a “premier marketing agency” called the On Brand Agency. Bozoma will serve as their Chief Marketing Officer.
In each episode, participants will work with a major brand like Captain Morgan, Samsung, and Southwest Airlines. They’ll think up marketing campaigns before pitching their concepts to Jimmy, Boz, and a representative from the brand. The best idea wins, and the brand will bring the campaign to life. The audience gets the exciting privilege of watching the ad after each episode.
The season leads up to a final assessment, where one “visionary” will be named the best in the business. That person wins a cash prize of an unspecified amount. The press release also says the winner will be “provided the experience of changing the cultural landscape.” That prize sort of makes this sound like one of those internships you take in college that pays you in “experience and connections.”
There’s no word on a premiere date for On Brand, but NBC is already planning on licensing the format globally. So if you love capitalism and commercials, you’re about to have a new favorite show.
In the meantime, you can stream The Real Housewives of Beverly Hills on Peacock, and in the UK and Ireland, it’s available on Hayu.
TELL US – WHAT ARE YOUR THOUGHTS ON JIMMY FALLON’S NEW SHOW ON BRAND? WILL YOU BE TUNING IN TO SEE MORE BOZ?
