Zendaya is the new “cool space baddie” after starring in On’s latest cinematic style space ad for their fresh collection. The actor, too, enjoyed a kind of celestial trip, but it was not like Katy Perry, who was recently a part of Blue Origin’s mission to fly with an all-female crew in the Aerospace company’s new rocket. Meanwhile, Zendaya starred in the footwear and apparel brand’s latest campaign and underwent a major transformation for the advertisement.
Zendaya undergoes major transformation for On advert
Zendaya recently transformed into an outer space being to star in On’s latest space ad campaign titled “Zone Dreamers.” The Swiff sportswear brand dropped a trailer-style video for “the greatest movie never made.” The cinematic advertisement shows Zendaya and her crew “take off on an adventure of self-discovery.” Along with that, the tagline of the campaign is, “If you want to go far, go together.”
The actor even rocked a stunning new look for the campaign and proved she can pull off any look. Zendaya transformed into what appeared to be an outer space elf with a stylish little pixie cut. In the trailer video, the star also modeled some of the items from On’s new ready-to-shop collection — The Zendaya Edit. On also dropped a series of posts on Instagram featuring Zendaya and the crew as part of the new campaign.
One photo carousel showed the actor looking stunning in several looks she sported in “Zone Dreamers.” In another behind-the-scenes clip, Zendaya rocked the Knit Bodysuit and gave a fun tutorial on “how to pull a cosmic look.” The video also revealed that the eye-catching space ears were the model’s own. It looks like Zendaya added her twist to the outer space look.
Meanwhile, On’s impressive film-like campaign, starring Zendaya, was directed by Nadia Lee Cohen and styled by Law Roach. According to The Hollywood Reporter, the actor also served as the co-creator, besides starring in the advertisement.
