You might’ve seen Kim Kardashian on billboards and magazines, but NYC residents witnessed a rather bizarre view on Tuesday morning. In honor of SKIMS’ latest swimwear launch, the brand installed a 60-foot-long Kim Kardashian balloon in the middle of Times Square. Photos of this unexpected initiative took netizens by surprise, including the entrepreneur herself. She shared her disbelief at seeing a float of herself wearing pieces from SKIMS’ forthcoming swimwear collection.
If there’s one thing to know about SKIMS, it’s that the brand finds a way to leave its customers speechless. From promotions to collaborations and launches, its ad campaigns reign supreme.
Kim Kardashian can’t believe she now has a giant float at Times Square
On Tuesday, Kim Kardashian was not only a reality star and an entrepreneur but also the muse for an SKIMS float in the middle of NYC’s Times Square. The shapewear and apparel brand launched a 60-foot balloon of the star at the location to promote its newest swimwear collection. As it is, this stunt surely left many in disbelief, including the brand’s co-founder.
Kardashian took to her Instagram Stories to share her reaction to seeing herself as a massive float take over Times Square. Sharing a photo of the balloon, she said, “OMG….I cannot believe there is a 60 foot float of me in SKIMS Swim in the middle of Times Square.”
Meanwhile, the large installation features Kim Kardashian sporting pieces from SKIMS’ upcoming swimwear collection — the triangle bikini top and tanga bikini bottom. Furthermore, the float rested on a 4-foot blue deck, matching the star’s outfit, with the brand’s signature logo printed in white all around the elevation. According to WWD, Amy Kule of Merry Wonderer ideated the balloon installation.
The giant float in NYC’s Times Square came a day after Kardashian launched SKIMS’ “New Swim Shop” on Instagram. The reality star posted photos of herself wearing the new products, including animal-printed bikinis. In the caption, she said, “Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again).”
Kim Kardashian’s SKIMS launches its new swimwear collection on March 6.
