The Sweet Impact

Also Known As: Robert Lucas • Born: 08/01/1993

Robert Lucas, known as The Sweet Impact, is a popular figure in the digital world, charming audiences with his fantastic cake creations and lively personality. Born on August 1, 1993, in the United States, Robert’s journey from an IT professional in Statesboro, Georgia, to a TikTok star is genuinely remarkable. At 30 years old, Robert is a well-known name in the baking community, showcasing his talent for making detailed and delicious cakes on his TikTok account, The Sweet Impact. With over 3 million followers, he has become a leading social media personality, inspiring many with his creative cake designs and baking skills. Robert’s rise to fame began in November 2020 when he posted his first TikTok video featuring a CocoMelon cake. Since then, his work has gained much attention, including a famous video of a caramel drip cake with over 900,000 views in one month. Despite his online success, Robert remains down-to-earth, going by his real name, Robert Lucas. Initially, he kept his online and personal lives separate, but as his following grew, he embraced his fame with pride and humility.

Photo by Leon Bennett/Getty Images for Disney

Self-Taught Baker

Robert Lucas, also known as The Sweet Impact, is self-taught with no formal artistic background, showcasing his natural talent and passion for baking.

Content Creator

Unlike many creators, Robert doesn’t edit out his mistakes in his videos, embracing authenticity and transparency in his content.

Humble Beginnings

Robert’s journey into baking began as a simple hobby, with his first cake creation for his niece’s birthday sparking his passion for confectionary artistry.

• Height: N/A

• Nationality: American

• Show(s): The Big Nailed It Baking Challenge

• Network(s): Netflix

• Guest Appearances: N/A